Live Nation

When you think about going to a concert, the first company that comes to mind is Live Nation.  Live Nation is now the leading concert and festival operator in the world.  They have made a name for themselves within the music field with divisions in ticketing, concerts, artist management, and marketing. 

Recently, Ticketmaster has entered into a secondary sales market.  This helps get tickets into the fans hands, and allow others that won’t be able to use them earn money.  It also helps to prevent ticket scalpers.  Keeping money out of the hands of people that are driving the cost of tickets up is a big plus.  Nobody wants pricing driven up, especially when we are already paying a fortune for the highly desired artists.

Live Nation acquired Ticketmaster years ago, and have continued to build their business. The procurement of Bonnaroo, a four day music festival in Tennessee, gaining majority stake in the company C3 Presents, an artist management and marketing promotions company in Texas that has worked with the White House, and the purchase of Big Concerts, a concert promotions company in South Africa, have all aided in the business becoming a staple.  With these purchases, Live Nation has vastly expanded its footprint across North America and 37 other countries.

As Michael Rapino, Live Nation Entertainment president and CEO, says: "Our mission at Live Nation is to connect fans with the artists they love in every corner of the globe.”  They have succeeded at doing just that, and continue to look to the future.  They are looking to streaming music shows online, which will allow its customers to see a live concert in the comfort of their own home. 

With so much control over the industry, is it any wonder that they are the leaders in their field?  They are changing the face of the entertainment industry!